Marketing Management

Author: Philip Kotler
Edition: 14
Publisher: Prentice Hall
Binding: Hardcover
ISBN: 0132102927
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Marketing Management (14th Edition)

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.Marketing Management review.

 

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practiceRead full reviews of Marketing Management for Nonprofit Organizations.

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Marketing Management: Millennium Edition: Philip Kotler

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by Adrian Sargeant - Oxford University Press (2009) - Paperback - ISBN 0199236151 9780199236152

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Cengage Learning Emea | 2003 | 256 pages | ISBN-13: 9781861529312 | ISBN-10: 1861529317 | You save 5%

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Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For

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Categories: Marketing->Management. Contributors: Alain Jolibert - Author. Format: Paperback

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Marketing Management Reviews

 

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

 

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.