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Saturday 26 June 2010
No BS Marketing to Seniors and Leading Edge Boomers
Author: Dan S. Kennedy Edition: 1 Publisher: Entrepreneur Press Binding: Paperback ISBN: 1599184508 Price: You Save: 37%
No BS Marketing to Seniors and Leading Edge Boomers
Go Where the Money Is
BOOMERS & SENIORS:
Hold over 50% of the nation’s wealth and more of its discretionary spending
46% have net worths exceeding -million
Hold out of every available to advertisers, marketers, merchants, and service providers
This is not a book about social good or business excellence or broad, big, sweeping ideas.No BS Marketing to Seniors and Leading Edge Boomers review. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers.
Covers:
What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you
Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65
The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably
The New American Family: 2 and 3 generations under one roof: what does this mean to your business?
The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands
How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling
Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vsRead full reviews of No Bs Marketing To Seniors And Leading Edge Boomers By Dan S. Kennedy Hardco.
Read The No BS Marketing to Seniors and Leading Edge Boomers & Seniors reviews by
Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation's wealth and more of its discretionary spending 46% have net worths exceeding -million Hold out of every available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it --on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomer
Store Search search Title, ISBN and Author No BS Marketing to Seniors and Leading Edge Boomers by Dan S. Kennedy, Chip Kessler Estimated delivery 3-12 business days Format Hardcover Condition Brand New Author Biography Dan Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than one million business owners annually as an advisor and business coach. His clients own companies in financial services, health care, retail, direct marketing, and many other fields target m
author chip kessler author dan s kennedy format hardback language english publication year 01 11 2012 subject management business economics industry subject 2 sales marketing search our store by isbn asin title or author items we sell please note that we buy our books direct from publishers all brand new condition from time to time books will be reprinted on some occasions you may receive an updated version which might have an updated cover or the description might be slightly different then wha
No BS Marketing to Seniors and Leading Edge Boomers Reviews
It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers.
Covers:
What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you
Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65
The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably
The New American Family: 2 and 3 generations under one roof: what does this mean to your business?
The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands
How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling
Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
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