Author: Nichole Kelly
Edition: 1
Publisher: Que Publishing
Binding: Paperback
ISBN: 0789749858
Price:
You Save: 42%
How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI (Que Biz-Tech)
Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly
Think social marketing is worth it? Prove it.How to Measure Social Media review. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn well what your boss cares about: Sales Volume. CostsRead full reviews of How To Measure Social Media Ebook.
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How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI ISBN: 0789749858 Author: Kelly, Nichole Publisher: Que Publishing Date: 2012-10-20 Qty Available: 1 Format:
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Powered by Frooition Pro Click here to view full size. Full Size Image Click to close full size. How to Measure Social Media - Book NEW Author(s): Nichole Kelly Format: Paperback # Pages: 243 ISBN-13: 9780789749857 Published: 10/10/2012 Language: English Weight: 0.75 pounds Brand new book. About Us Payment Shipping Customer Service FAQs Welcome to MovieMars All items are Brand New. We offer unbeatable prices, quick shipping times and a wide selection second to none. Purchases come with a 30-day
Store Search search Title, ISBN and Author How to Measure Social Media by Nichole Kelly Estimated delivery 3-12 business days Format Paperback Condition Brand New Measure the business value of social media - really! This book gives every marketer and social media pro a proven measurement strategy for showing their bosses exactly where social media fits into the sales funnel, and exactly what impact it is having on the bottom line. Using Nichole Kelly s proven techniques, you can finally prove t
How to Measure Social Media Que 9780789749857 09780789749857
How to Measure Social Media Reviews
If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail.
Bet you can’t wait to see his face when you walk in with metrics that stand up to his most brutal questions. We’re not just talking about getting “buy-in” or begging for your proverbial “seat at the table.” We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company.
Here’s the best part: It’s not hard. You won’t need to become a math nerd. The tools are cheap (or free), and you’re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You’ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She’s helped hundreds of marketers prove their value to bosses and boardrooms. Now it’s your turn.
If you’re a marketer or agency pro, this is a game you have to play. Win it.
Reliable answers to questions like:
- How much revenue did our activities on social media platforms generate this month?
- Are social media prospects more likely to convert to customers?
- Which status update delivered the highest conversion rate?
- How long do we retain new social media customers?
- Do they spend more or less than customers from other channels?
- Do they make repeat purchases more often than other customers?
- And much more…
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