Sun Tzu and the Art of Business Reviews

Author: Mark R. McNeilly
Edition: Revised
Publisher: Oxford University Press, USA
Binding: Paperback
ISBN: 0199782911
Price:
You Save: 21%

Sun Tzu and the Art of Business: Six Strategic Principles for Managers

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War.Sun Tzu and the Art of Business review. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantageRead full reviews of Sun Tzu And The Art Of Business: Six Strategic Principles For Managers, Mcneilly.

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Sun Tzu and the Art of Business: Six Strategic Principles for Managers

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author mark r mcneilly format hardback language english publication year 01 04 1997 subject management business economics industry subject 2 management business general sun tzu and the art of business six strategic principles for managers product category books isbn 0195099966 title sun tzu and the art of business six strategic principles for managers ean 9780195099966 authors mcneilly mark binding hardcover publisher oup usa publication date 1997 04 10 pages 270 signed false first edition false

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Sun Tzu and the Art of Business : Paperback : Oxford University Press Inc : 9780199782918 : 0199782911 : 30 Mar 2012 : More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.

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Sun Tzu and the Art of Business Reviews

Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.