The Science of Marketing Reviews

Author: Dan Zarrella
Edition: 1
Publisher: Wiley
Binding: Hardcover
ISBN: 1118138279
Price:
You Save: 35%

The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

Scientific marketing research delivers proven marketing tactics and tips

The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing.The Science of Marketing review. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.

The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.

• Lists what time of day and what day of the week the most retweets occur
• Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links
• Describes how to avoid crowding your content

The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing spaceRead full reviews of Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions.

Read Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions reviews by

Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions - Laurie Young

http://okey-books.com/Marketing-the-Professional-Services-Firm-Applying-the-Principles-and-the-Science-of-Marketing-to-the-Professions/p243494/

Review "...for inspiration and insight, read Marketing the Professional Services Firm..." (The Entrepreneur, Vol 33 (9) September 2005) "...An invaluable read..." (The Marketer (CIM), Feb 06)From the Back Cover The professional services sector is vast and growing. Traditionally associated with accountancy and legal firms, todayòÀÙs market ranges from IT & Telecoms through management and recruitment consultancy to architects, surveyors, financial and retail services. Within it are all kinds of businesses, from international brands to niche players. As markets valued at up to 0 billion wor

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The Science of Marketing by Mail the Science of Marketing by Mail by Buckley, Homer J. [Hardcover]

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The Science of Marketing

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Kessinger Publishing 9781169770256 The Science of Marketing by Mail the Science of Marketing by Mail Description 1924. Contents: evolution of marketing methods; mail selling plans based on statistics; economic value of truth in marketing by mail; using the mails to make sales; manufacturers who have become merchants by mail selling; opening new territory and increasing sales for jobbers and retailers; how the mails are used to strengthen the hands of the sales force; building the prestige of an

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The Science of Marketing Reviews

It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.

The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.

• Lists what time of day and what day of the week the most retweets occur
• Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links
• Describes how to avoid crowding your content

The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.