Marketing Analytics Reviews

Author: Stephan Sorger
Edition: 1
Publisher: CreateSpace Independent Publishing Platform
Binding: Paperback
ISBN: 1481900307
Price:
You Save: 22%

Marketing Analytics: Strategic Models and Metrics

Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics.Marketing Analytics review. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.

The book contains a wealth of information on marketing analytics:

• Almost 500 pages of text, covering a wide variety of decision models and metrics
• Nearly 400 figures, including diagrams, tables, and charts
• Step-by-step instructions on market segmentation, conjoint analysis, and other techniques
• Current examples demonstrating how organizations are applying models and metrics

The list of chapters below includes a sample of the topics:

• Chapter 1. Introduction - Introduction to marketing analytics
• Chapter 2. Market Insight - Market sizing and trend analysis
• Chapter 3Read full reviews of Marketing Models: Multivariate Statistics and Marketing Analytics.
  
  

  Read Marketing Models: Multivariate Statistics and Marketing Analytics (Paperback) reviews by

  
  One of the larger challenges of teaching modeling is the issue of balancing quantitative skill sets with qualitative concepts. Students require familiarity with specific mathematical concepts and formulas in order to perform basic tasks. This is a topic that is being taken very seriously in the discipline. Many companies routinely collect massive amounts of customer data, which requires marketing modelers to translate that data into information that may be used to make fact-based strategic and tactical decisions. Marketers are being challenged to illustrate and demonstrate the financial return
  

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  Marketing Models: Multivariate Statistics and Marketing Analytics
  

  http://www.walmart.com/ip/Marketing-Models-Multivariate-Statistics-and-Marketing-Analytics/19762709?ci_src=14110944&ci_sku=19762709&sourceid=1500000000000003260340

  
  
  
  Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World, ISBN-13: 9780789750303, ISBN-10: 0789750309
  

  http://www.ecampus.com/digital-marketing-analytics-making-sense/bk/9780789750303

  
  
  
  format paperback title pragmalytics practical approaches to marketing analytics in the digital age author brea cesar a publisher balboa pr publication date oct 27 2012 pages 148 binding paperback dimensions 6 00 wx 9 00 hx 0 25 d isbn 1475959567 subject self help general brand new paperback all orders get full access to our online status tracking service allowing you to view realtime order progress your order will be dispatched from england via royal mail 1 st class although please allow 4 5 d
  

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  Marketing Analytics Reviews

  
  The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.

  The book contains a wealth of information on marketing analytics:

  • Almost 500 pages of text, covering a wide variety of decision models and metrics
  • Nearly 400 figures, including diagrams, tables, and charts
  • Step-by-step instructions on market segmentation, conjoint analysis, and other techniques
  • Current examples demonstrating how organizations are applying models and metrics

  The list of chapters below includes a sample of the topics:

  • Chapter 1. Introduction - Introduction to marketing analytics
  • Chapter 2. Market Insight - Market sizing and trend analysis
  • Chapter 3. Market Segmentation - Segment identification, analysis, and strategy
  • Chapter 4. Competitive Analysis - Competitor identification, analysis, and strategy
  • Chapter 5. Business Strategy - Analytics-based strategy selection
  • Chapter 6. Business Operations - Forecasting, predictive analytics, and data mining
  • Chapter 7. Product and Service Analytics - Conjoint analysis and product/service metrics
  • Chapter 8. Price Analytics - Pricing techniques and assessment
  • Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection
  • Chapter 10. Promotion Analytics - Promotion budget estimation and allocation
  • Chapter 11. Sales Analytics - Metrics for sales, profitability, and support
  • Chapter 12. Analytics in Action - Pivot tables and data-driven presentations