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Thursday 24 November 2011
If You Build It Will They Come
Author: Rob Adams Edition: 1 Publisher: Wiley Binding: Hardcover ISBN: 047056363X Price: You Save: 56%
If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity
Know if you'll hit your targets before pulling the trigger on any marketing plan
More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong.If You Build It Will They Come review. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.
Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they wantRead full reviews of If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity (NEW!!) ISBN:047056363X.
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Store Search search Title, ISBN and Author If You Build It Will They Come? by Rob Adams Estimated delivery 3-12 business days Format Hardcover Condition Brand New Business Professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success.
[ Ships Daily ] Condition: Excellent[ Underlining/Highlighting: NONE ] [ Writing: NONE ] If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity (NEW!!) By Rob Adams ISBN: 047056363X Edition:first Publisher: Wiley Pub Date: 4/12/2010 Binding: Hardcover Pages: 224
author rob adams format hardback language english publication year 28 04 2010 subject management business economics industry subject 2 sales marketing title if you build it will they come three steps to test and validate any market opportunity author adams rob publisher john wiley sons inc publication date apr 12 2010 pages 224 binding hardcover edition 1 st dimensions 6 20 wx 9 00 hx 0 90 d isbn 047056363 x subject business economics sales selling brand new hardcover all orders get full acces
If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity ISBN :9780470563632 Title :If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity Authors :Rob Adams Binding :Hardcover Publisher :Wiley Publication Date :Edition : Condition :Used - Acceptable About Goodwill BookWorks Our company is dedicated to providing you with the best quality, lowest cost products on eBay. We guarantee shipment within two business days of order, and shi
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In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.
Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want.
The steps to quickly understanding the viability of your market
Where to go to gather the information needed to hit the market requirements
How to follow through with the right product launched in the right way
Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use.
This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
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