Billions Reviews

Author: Tom Doctoroff
Edition:
Publisher: Palgrave Macmillan
Binding: Hardcover
ISBN: B000SSNQPA
Price:
You Save: 94%

Billions: Selling to the New Chinese Consumer

This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.Billions review. billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies.

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Read Thousands Not Billions: Challenging an Icon of Evolution, Questioning reviews by

This long-awaited book shatters the famed dating methods employed by evolutionists to cast doubt on the veracity of the Bible and its chronology of earth history. Radiometric dating is one of the linchpins of evolutionary education today. By dating the soil in which fossils are found to very long ages, evolutionists undermine faith in Genesis as the true documentary of the history of the universe. When people are told that a dinosaur bone has been determined to be tens of millions of years old, that obviously doesn't square with the biblical record of man being created on day 6 with the land a

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Blow billions of bubbles with assorted colored bubble guns. Complete with bubble tray, 2 oz bubble solution and multi bubble ring. Ages: 4 Years And Up.

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'This is a great book and a must-read for anyone who wants tounderstand the young people who are now or will soon join the workforce. It'sone of the most useful value-added books about the Millennial generation.'--Warren Bennis, Distinguished Professor of Management, University of Southern California, and author of 'On Becoming a Leader''Are you confused trying to understand the younger generation? 'Keeping the Millennials' explores this fascinating generation raised withtechnology and the challenges they bring to the workplace. Read this great book andlearn how to attract, hire, and retain th

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Billions Reviews

billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies.

Marketers of some of the world’s leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides tools to help readers harness the power of insight into consumers' fundamental motivations and reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.