Author: Philip Kotler
Edition: 5
Publisher: Prentice Hall
Binding: Paperback
ISBN: 0132539306
Price:
You Save: 52%
Framework for Marketing Management (5th Edition)
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.Framework for Marketing Management review. Read full reviews of Kevin Lane Keller, Philip Kotler: Framework for Marketing Management.
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by Philip Kotler and Kevin Keller - Pearson (2009) - Paperback - ISBN 0136026605 9780136026600
Pearson Education Limited | 2011 | 368 pages | ISBN-13: 9780273752516 | ISBN-10: 0273752510
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Categories: Marketing->Management. Contributors: Philip Kotler - Author. Format: Paperback
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