Marketing Metrics

Author: Paul W. Farris
Edition: 2
Publisher: Pearson Prentice Hall
Binding: Hardcover
ISBN: 0137058292
Price:
You Save: 46%

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics.Marketing Metrics review. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

 

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and moreRead full reviews of Marketing Metrics: 50+ Metrics Every Executive Should Master.

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Marketing Metrics: 50+ Metrics Every Executive Should Master - David J. Reibstein, Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer

http://okey-books.com/Marketing-Metrics-50-Metrics-Every-Executive-Should-Master/p257120/

Review "In a category that suffers from a surfeit of books related to personal experiences, one-off success stories made possible by budgets and resources unavailable to most firms, outdated theories as quaint as bloodletting, or mantras devoted to 'big ideas' or 'exceeding expectations,' 50+ metrics crackles like new money.TàFor CEOs and those in marketing trenches needing accountability, this is the best marketing book of the year." -- Nick Wreden, Strategy + BusinessFrom the Back Cover Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies

http://free.fastusaonlinestore.com/Marketing-Metrics-50-Metrics-Every-Executive-Should-Master/p257120/

'Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight. The authors show how to use marketing dashboards to view

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Buy Marketing Metrics: Optimizing Price for Profits by Farris,, Paul, W and Read this Book on Kobo's Free Apps. Discover Kobo's Vast Collection of Ebooks Today - Over 3 Million Titles, Including 2 Million Free Ones!

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

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Marketing Metrics Reviews

In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

 

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. For every metric, the authors present real-world pros, cons, and tradeoffs--and help you understand what the numbers really mean.

 

This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make:

 

·         Understand the full spectrum of marketing metrics: pros, cons, nuances, and application

·         Quantify the profitability of products, customers, channels, and marketing initiatives

·         Measure everything from “bounce rates” to the growth of your web communities

·         Understand your true return on marketing investment--and enhance it

 

This award-winning book will show you how to apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.