Author: Robert A. Baron
Edition: 2
Publisher: South-Western College Pub
Binding: Hardcover
ISBN: 0324365586
Price:
You Save: 44%
Entrepreneurship: A Process Perspective
Current, comprehensive, and cutting edge, ENTREPRENEURSHIP: A PROCESS PERSPECTIVE equips potential entrepreneurs with the tools and insight for success.Entrepreneurship review. With solid theory and relevant examples, this thorough resource covers the entire process of building a business. Seasoned instructors and entrepreneurial authorities, Professors Baron and Shane deliver a practical, applied process approach with a multidisciplinary perspective, drawing on knowledge from the studies of economics, psychology, and other areas. The book begins with recognizing opportunity and building a team, and then moves through assembling finances, the business plan, legal issues, marketing, growth, and exit strategies. Rather than getting bogged down in excessive discussions of theory, Baron and Shane use real-world examples to illustrate how students can apply chapter concepts to their own business venturesRead full reviews of Joseph Alois Schumpeter: Entrepreneurship, Style and Vision (The European Heritage in Economics and the Social Sciences).
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Das Lehrbuch bietet einen umfassenden Überblick über das Thema Entrepreneurship. Anerkannte wissenschaftliche Experten erläutern in 12 Kapiteln die Grundkonzepte des Entrepreneurship sowie die wesentlichen Aspekte für ein erfolgreiches unternehmerisches Engagement. In jedem Kapitel sorgen ein Unternehmerportrait und eine Fallstudie aus Deutschland, Österreich oder der Schweiz für einen gelungenen Theorie-Praxis-Transfer. Alle Fallstudien basieren auf realen Unternehmenssituationen und können direkt in der Lehre eingesetzt werden. Für die 3. Auflage wurde das Lehrbuch vollständig über
Joseph Alois Schumpeter: Entrepreneurship, Style and Vision (The European Heritage in Economics and the Social Sciences) by
Impulse Tote. Entrepreneurs Free People Dreams. Entrepreneurs will love these gift items. Entrepreneurship - Free People Pursuing Their Dreams in Red, White and Bule
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Sage Publications Inc | 2000 | 168 pages | ISBN-13: 9780761915799 | ISBN-10: 0761915796 | You save 10%
Entrepreneurship Reviews
With solid theory and relevant examples, this thorough resource covers the entire process of building a business. Seasoned instructors and entrepreneurial authorities, Professors Baron and Shane deliver a practical, applied process approach with a multidisciplinary perspective, drawing on knowledge from the studies of economics, psychology, and other areas. The book begins with recognizing opportunity and building a team, and then moves through assembling finances, the business plan, legal issues, marketing, growth, and exit strategies. Rather than getting bogged down in excessive discussions of theory, Baron and Shane use real-world examples to illustrate how students can apply chapter concepts to their own business ventures. Thoroughly updated and revised based on student and professor feedback, the second edition adds a chapter on legal issues specific to entrepreneurs--including intellectual property considerations--and an appendix on key accounting principles entrepreneurs should know. A new chapter on growth strategies for new ventures is coupled with a chapter on managing new ventures for growth. In addition, new boxed features shed light on common myths and misperceptions about entrepreneurship. The book is also packed with hands-on applications--including a case written specifically for each chapter--giving students experience putting text concepts into real-world action.
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