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Saturday 9 October 2010
The Digital Innovation Playbook
Author: Nicholas J. Webb Edition: 1 Publisher: Wiley Binding: Hardcover ISBN: 0470944706 Price: You Save: 50%
The Digital Innovation Playbook: Creating a Transformative Customer Experience
A complete and practical road map to achieving unprecedented business success through digital innovation excellence
In this breakthrough book, world-renowned innovation strategist Nicholas J.The Digital Innovation Playbook review. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening."
His case studies show how great organizations like Kodak, IndyCar, URead full reviews of The Digital Innovation Playbook: Creating a Transformative Customer.
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author nicholas j webb format hardback language english publication year 26 08 2011 subject management business economics industry subject 2 sales marketing title the digital innovation playbook creating a transformative customer experience with quick response qr codes at the end of each chapter author webb nicholas j publisher john wiley sons inc publication date aug 30 2011 pages 272 binding hardcover edition 10 th revised edition dimensions 6 10 wx 9 10 hx 1 10 d isbn 0470944706 description
Store Search search Title, ISBN and Author The Digital Innovation Playbook by Nicholas J. Webb Estimated delivery 3-12 business days Format Hardcover Condition Brand New A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world s best innovators. Publisher Description A complete and practical road map to achieving unpreceden
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Powered by Frooition Pro Click here to view full size. Full Size Image Click to close full size. The Digital Innovation Playbook - Book NEW Author(s): Nicholas J. Webb Format: Hardcover # Pages: 270 ISBN-13: 9780470944707 Published: 08/30/2011 Language: English Weight: 1.06 pounds "The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case exampl
Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening."
His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO).
Demystifies the hyper-complex world of Digital Innovation
Presents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profit
Shows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike
With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life.
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