Author: Michele M. Granger
Edition: 2 Pap/Cdr
Publisher: Fairchild Pubns
Binding: Paperback
ISBN: 1609011341
Price:
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Fashion Entrepreneurship: Retail Business Planning, 2nd Edition
Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship, Retail Business Planning 2nd edition serves as a step-by-step guide to starting a fashion retail business.Fashion Entrepreneurship review. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the webRead full reviews of Fashion Entrepreneurship by Michele M. Granger.
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Michele Granger is department head and an associate professor in the Consumer and Family Studies Department at Southwest Missouri State University in Springfield,Missouri. Her involvement in business and fashion outside of the college includes membership in The Fashion Group International and the International Textiles and Apparel Association, for which she was a recipient of the Special Recognition of Outstanding Fashion Merchandising Education Award. She is also the author of The Fashion Intern.Tina Sterling is owner and President of Core Connection, Inc., a consulting firm specializing in b
Fashion Entrepreneurship : Paperback : A & C Black Publishers Ltd : 9781609011345 : 1609011341 : 22 Nov 2011 : Fashion Entrepreneurship helps students develop the business concept, provides them with knowledge of basic business principles and guides them to write a retail business plan.
author michele m granger author tina sterling format hardback language english publication year 01 01 2003 subject management business economics industry subject 2 business accounting vocational textbooks study guides title fashion entrepreneurship retail business planning author granger michele sterling tina publisher fairchild books publication date oct 01 2002 pages 416 binding paperback edition paperback cd rom dimensions 8 75 wx 10 75 hx 1 00 d isbn 1563672332 subject business economics e
The 2nd edition of Fashion Entrepreneurship builds on its strong focus on the retail business planfrom helping students develop the business concept to providing them with knowledge of basic business principles and assisting them in writing a retail business plan. The content has been reorganized to bring up front the discussion of the business plan and to incorporate E-tailing throughout the text. An all-new CD-ROM keyed to the table of contents connects to the text through icons with "action step" prompting students to complete an activity, exercise, or a step in the business plan.
Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, ISBN-13: 9781609011345, ISBN-10: 1609011341
Fashion Entrepreneurship Reviews
In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and is replete with business and financial plan templates, profiles of successful entrepreneurs and exercises that allow readers to apply the process to their own concepts.
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