Friday, 29 October 2010

International Marketing

International Marketing



Author: Philip Cateora
Edition: 15
Publisher: McGraw-Hill/Irwin
Binding: Hardcover
ISBN: 007352994X
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International Marketing



Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.International Marketing review. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or regionRead full reviews of Global Marketing Strategies / Text Only.

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Read International Marketing Research: Opportunities and Challenges in the 21st Century reviews by

International Marketing Research: Opportunities and Challenges in the 21st Century
Emerald Group Publishing Limited | 2006 | 424 pages | ISBN-13: 9780762313693 | ISBN-10: 0762313692 | You save 10%

Global Marketing Strategies / Text Only
by Jean-Pierre Jeannet and H. David Hennessey - Cengage Learning (2001) - Hardback - ISBN 0618071881 9780618071883

Dark Blue Globe International Marketing Corporate Business Cards
Elegant global enterprise, global company branding with the image of a globe against a deep blue background.

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International Marketing Reviews


Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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