International Marketing

Author: Philip Cateora
Edition: 15
Publisher: McGraw-Hill/Irwin
Binding: Hardcover
ISBN: 007352994X
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International Marketing

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.International Marketing review. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or regionRead full reviews of Global Marketing Strategies / Text Only.

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International Marketing Reviews

Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.