Author: C Merle Crawford
Edition: 10th Revised edition
Publisher: Mcgraw Hill Higher Education
Binding: Paperback
ISBN: 0071289232
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New Products Management
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager.New Products Management review. Read full reviews of New Products Management (10th Edition) Crawford.
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New Products Management, ISBN-13: 9780073404806, ISBN-10: 0073404802
Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
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A new product, Cool-Cube, has been developed for the home theater design and installation community. Combining a compact power module with 4' flexible tubing, Cool-Cube will pull heated air out of a closed mid-size cabinet and quietly move it to a nearby closet, utility room, etc. (3 and 2 tubing is also available.) The power module is controlled by a 2-stage thermal switch that turns the power module on at low speed at 92 degrees (F) and switches it to high speed at 102 degrees. The noise generated is very low; why trade a heat problem for a noise problem? Cool-Cube's power module should be p
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New Products Management Reviews
Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management."
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