I'd Like the World to Buy a Coke Reviews

Author: David Greising
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Publisher: Wiley
Binding: Paperback
ISBN: 0471345946
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I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

• ISBN13: 9780471345947
• Condition: New
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Robert Goizueta created more stockholder wealth than anyone in history.I'd Like the World to Buy a Coke review. Here's how he did it...

The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in historyRead full reviews of I'd Like the World to Buy a Coke.

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Store Search search Title, ISBN and Author I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta by David Greising Estimated delivery 3-12 business days Format Paperback Condition Brand New Robert Goizueta created more stockholder wealth than anyone in history. Here #039;s how he did it... The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world #039;s most powerful brand and one of the greatest generators of stockholder wealth in hi

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I'd Like the World to Buy a Coke

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author david greising format paperback language english publication year 08 06 1999 subject biographies autobiographies subject 2 biography general title id like the world to buy a coke the life and leadership of roberto goizueta author greising publisher john wiley sons inc publication date jun 08 1999 pages 334 binding paperback dimensions 5 75 wx 9 00 hx 1 00 d isbn 0471345946 subject business economics leadership description robert goizueta created more stockholder wealth than anyone in h

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Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it... The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.

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I'd Like the World to Buy a Coke Reviews

Here's how he did it...

The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.David Greising's biography of Roberto Goizueta is the story of how Coca-Cola became one of the world's leading brands. The story follows Goizueta, a chemical engineer, who first worked for Coca-Cola in Cuba. After the revolution, Goizueta came to the United States and went on to become the youngest vice-president ever at Coca-Cola. In 1980, Goizueta became president of Coca-Cola and presided over the world's largest soft drink company until his death from lung cancer in 1997.

Greising presents a fascinating behind-the-scenes look at some of the most high-profile business stories that happened during Goizueta's tenure, such as Coca-Cola's purchase and subsequent sale of Columbia Pictures; the disastrous reformulation of the New Coke; how Coca-Cola swept Eastern Europe after the fall of the Berlin wall; and Goizueta's dealings in bringing the Olympics to Atlanta in 1996. Compelling and easy-to-read, I'd Like the World to Buy a Coke is a must for those interested in how one company created and marketed a brand like no other.