Global Marketing Management Reviews

Author: John A. Quelch
Edition: 1
Publisher: South-Western College Pub
Binding: Paperback
ISBN: 0324322844
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Global Marketing Management: A Casebook

GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide.Global Marketing Management review. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined. The greatest challenge to the complex new demands of the expanded, global marketplace comes in developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Global Marketing Management's cases provide real examples of these challenges by presenting the issues faced by domestic companies such as Bausch & Lomb, Reebok, Gillete, DHL, and international firms such as Tesco, Plc, Silvio Napoli, Bajaj AutoRead full reviews of Warren J. Keegan, Mark Green: Global Marketing Management.

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by John A. Quelch and Christopher A. Bartlett - Pearson (1999) - Paperback - ISBN 0201350629 9780201350623

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Pearson Education (Us) | 2001 | 617 pages | ISBN-13: 9780130332714 | ISBN-10: 0130332712

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author barbara stoettinger author bodo schlegelmilch author warren j keegan format paperback language english publication year 06 12 2000 subject personal development subject 2 careers success payment shipping rates returns global marketing management a european perspective product category books isbn 0138418268 title global marketing management a european perspective ean 9780138418267 authors stoettinger dr barbara keegan dr warren j schlegelmilch dr bodo binding paperback publisher financial t

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Global Marketing Management Reviews

Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined. The greatest challenge to the complex new demands of the expanded, global marketplace comes in developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Global Marketing Management's cases provide real examples of these challenges by presenting the issues faced by domestic companies such as Bausch & Lomb, Reebok, Gillete, DHL, and international firms such as Tesco, Plc, Silvio Napoli, Bajaj Auto. These cases help readers gain an understanding of real-world marking in the international environment.