Corporate Strategy Reviews

Author: Angelique du Toit
Edition: 1
Publisher: Routledge
Binding: Hardcover
ISBN: 0415365619
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Corporate Strategy: A Feminist Perspective (Routledge Research in Strategic Management)

This book takes a fresh look at corporate strategy, exploring it from a feminist perspective.Corporate Strategy review. Read full reviews of Exploring Corporate Strategy : Text and Cases.

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This essential reference is for readers who need to stay up-to-date on the new rules and evolving ideas that are sharping today's corporate strategies. Author: Collis, David J., Montgomery, Cynthia A., Goold, Michael, Campbell, Andrew, Prahalad, CK ISBN-10: 1578511428

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by Johnson, Scholes and Whittington - Pearson (2008) - Paperback - ISBN 140588732X 9781405887328

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Categories: Competition, International, Strategic planning, Strategic Planning * General. Contributors: Stephen C. Rogers - Author. Format: NOOK Book

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In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any busi

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Book Description Ideal for individual exam practice or for use on a revision course!From the Back Cover Strategic Planning;Strategic Management; Mission and Objectives; Strategic Analysis; External Analysis; Position analysis;Corporate Analysis;Strategic Options; Strategy in Marketing;Strategy in IT;Implementation of Strategic Plans; Impact on the organisation; Control and Performance Measurement; Case Study Questions

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Corporate Strategy Reviews

Challenging male-dominated theory, Corporate Strategy looks at unquestioned assumptions held about strategy in practice and academia, including whether women approach strategy differently from men, and if so, how their approach differs?

Reviewing the histories of strategy and feminism, the book explores the reasons why so few serious works on strategy have been written by women, and investigates the continued lack of women at senior levels within many organizations. Angélique du Toit draws on postmodern arguments to illustrate the claims made for the necessity of diversity within organizations, and challenges the fact that positions of power, both in society and organizations remain the exclusive right of men. Corporate Strategy argues that if an organization is to survive and succeed in the global economy, it has to pay more than lip service to issues surrounding diversity.