Thursday 27 May 2010

The Father of Spin

The Father of Spin



Author: Larry Tye
Edition: Reprint
Publisher: Picador
Binding: Paperback
ISBN: 0805067892
Price:
You Save: 62%




The Father of Spin: Edward L. Bernays and The Birth of Public Relations


  • Size : 21.04 x 14.03 x 2.11 cm

The Father of Spin is the first full-length biography of the legendary Edward L.The Father of Spin review. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
Biographer Larry Tye can't help but be entertained by his subject's professional anticsRead full reviews of The Father Of Spin : Edward L. Bernays And The Birth Of Public Relations Tye.

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The Father of Spin
The Father of Spin

The Father Of Spin : Edward L. Bernays And The Birth Of Public Relations Tye
Paperback Book The Father of SPIN Edward L. Benays and the birth of Public Relations by Larry Tye In excellent pre-owned condition. Hole punch on back cover top left corner where price was University bookstore sticker.

the father of spin : edward l. bernays and the birth of public relations by...
Seller's Item Description: Title: The Father of Spin: Edward L. Bernays and The Birth of Public Relations Author: Tye, Larry ISBN: 9780805067897 Format: Paperback Condition: Brand New Publisher: Picador Comments: Visit Bargain Book Stores for more great deals! 100% Customer Satisfaction Guaranteed: We work hard to ensure 100% customer satisfaction. If you're having a problem with your order, we want to know about it and fix it to your satisfaction. Please allow us to resolve your issue before y

The Father Of Spin: Edward L. Bernays And The Birth Of Public Relations, Larry T
payment | shipping rates | returns The Father of Spin: Edward L. Bernays and The Birth of Public Relations Product Category :Books ISBN :0805067892 Title :The Father of Spin: Edward L. Bernays and The Birth of Public Relations EAN :9780805067897 Authors :Larry Tye Binding :Paperback Publisher :Holt Paperbacks Publication Date :2002-09-01 Pages :320 Signed :False First Edition :False Dust Jacket :False List Price (MSRP) :17.00 Height :0.8300 inches Width :5.5200 inches Length :8.2800 inches Weig

The Father Of Spin Edward L. Bernays And The Birth Of Public Relatio
The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relati



The Father of Spin Reviews


Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
Biographer Larry Tye can't help but be entertained by his subject's professional antics. Edward L. Bernays (1892-1995), a pioneering practitioner of public relations, zestfully ballyhooed his clients, utilizing a shrewd blend of publicity stunts, careful cultivation of the press, and solicited endorsements from "experts." Yet journalist Tye is also aware of the moral ambiguities inherent in the career of a man who vigorously promoted cigarette smoking and whose work for the United Fruit Company played at least some role in the 1954 military overthrow of Guatemala's democratically elected government. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences, including the extent to which PR permeates contemporary American life. --Wendy Smith

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