Author: Mike W. Peng
Edition: 3
Publisher: South-Western College Pub
Binding: Hardcover
ISBN: 1133485936
Price:
You Save: 26%
Global Business
Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books.Global Business review. Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world have expanded globally. All-new video cases, world maps, and unique global debate sections help readers view business challenges from a truly global perspectiveRead full reviews of Global Business Today.
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by Charles WL Hill - McGraw-Hill Publishing Company (2011) - Paperback - ISBN 0078137217 9780078137211
"Global Business Today (7th Edition), ISBN-13: 9780078137211, ISBN-10: 0078137217 by Charles WL Hill. "
"ISBN: 9780538473613 - International Business and Its Environment delivers comprehensive coverage of the legal, cultural, political, economic, and ethical issues global business managers face. Focusing on the trade, licensing and investment life-cycle that many domestic (new-to-international) and multinational organizations experience, the authors present the market-entry strategies, increasing levels of penetration into foreign markets, and set of risks that firms encounter during each life-cycle phase. From protecting and licensing intellectual property to learning the special challenges of
Title : Global Business Today Author : Charles WL Hill Edition : 7th edition ISBN-10 : 0071220844 ISBN-13 : 9780071220842 Softcover International edition Brand New, Color Printing, Perfect Condition Written in English Different ISBN and Cover design from US edition Exactly same CONTENT as US edition Not often, the exercise in some book will difference from US edition.Some book may contain wording, "Not for Sales in USA and Canada" or "Not to be sold or purchased in North America and contains
This textbook is titled Global Business Today by Hill Charles WL Hill and is nearly indentical to the more current editions including ISBN 0078137217 or ISBN 9780078137211 the 7th edition or 2010 edition or even more recent edition. This is the 4th edition and it contains nearly the exact same content as the newest edition as many other students have observed. Choose priority shipping upon checkout for fastest shipping speeds. We ship fast. Use the SEARCH STORE box above to search for more of
Global Business Reviews
Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world have expanded globally. All-new video cases, world maps, and unique global debate sections help readers view business challenges from a truly global perspective. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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