Author: Yves L. Doz
Edition: 1st
Publisher: Harvard Business Review Press
Binding: Hardcover
ISBN: 0875848702
Price:
You Save: 87%
From Global to Metanational: How Companies Win in the Knowledge Economy
Becoming a global company once meant penetrating markets around the world.From Global to Metanational review. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world . This book provides a blueprint for companies ready to embrace this new globalization challenge. In "From Global to Metanational", international business and strategy experts Yves Doz, Jose Santos, and Peter Williamson introduce a radically different kind of company - the metanational - defined by three core capabilities: being the first to identify and capture new knowledge emerging all over the world; mobilizing this globally scattered knowledge to out-innovate competitors; and, turning this innovation into value by producing, marketing, and delivering efficiently on a global scaleRead full reviews of From Global to Metanational.
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author jose santos author peter williamson author yves l doz format hardback language english publication year 01 11 2001 subject personal development subject 2 careers success title from global to metanational how companies win in the knowledge economy author doz yves l santos jose williamson peter publisher harvard business school pr publication date nov 01 2001 pages 258 binding hardcover edition 1 st dimensions 6 25 wx 9 25 hx 1 00 d isbn 0875848702 subject business economics development b
From Global to Metanational
payment | shipping rates | returns From Global to Metanational: How Companies Win in the Knowledge Economy Product Category :Books ISBN :0875848702 Title :From Global to Metanational: How Companies Win in the Knowledge Economy EAN :9780875848709 Authors :Yves L. Doz, Jose Santos, Peter Williamson Binding :Hardcover Publisher :Harvard Business Review Press Publication Date :2001-11-15 Pages :258 Signed :False First Edition :False Dust Jacket :False List Price (MSRP) :40.00 Height :0.9400 inches
Harvard Business School Press 9780875848709 From Global to Metanational: How Companies Win in the Knowledge Economy Description *Author: Doz, Yves L./ Williamson, Peter/ Santos, Jose *Binding Type: Hardcover *Number of Pages: 258 *Publication Date: 2001/11/01 *Language: English *Dimensions: 9.56 x 6.24 x 0.94 inches SKU: UBM9780875848709 Payment We accept payment via PayPal, Mastercard, Visa, American Express, Discover and PayPals Bill Me Later. Note: All purchases are processed via PayPa
Store Search search Title, ISBN and Author From Global to Metanational: How Companies Win in the Knowledge Economy by Yves L. Doz, Peter Williamson Estimated delivery 3-12 business days Format Hardcover Condition Brand New Offers a blueprint for companies ready to embrace the globalization challenge. This book introduces a different kind of company - the metanational. It outlines how managers can build a metanational advantage for their own organizations and draws from the experiences of metana
From Global to Metanational Reviews
But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world . This book provides a blueprint for companies ready to embrace this new globalization challenge. In "From Global to Metanational", international business and strategy experts Yves Doz, Jose Santos, and Peter Williamson introduce a radically different kind of company - the metanational - defined by three core capabilities: being the first to identify and capture new knowledge emerging all over the world; mobilizing this globally scattered knowledge to out-innovate competitors; and, turning this innovation into value by producing, marketing, and delivering efficiently on a global scale. The authors explain why traditional global strategies are no longer sufficient to differentiate leading competitors, what the knowledge economy means for managers, and why opportunities to leverage globally dispersed knowledge are growing. Most important, they outline exactly how managers can build a metanational advantage for their own organizations by: prospecting for and accessing untapped pockets of technology and emerging consumer trends from around the world; leveraging knowledge imprisoned in a multinational's local subsidiaries; and, mobilizing this fragmented knowledge to generate innovations, profits, and shareholder value. Drawing from the experiences of pioneering metanationals including STMicroelectronics, ARM, Acer, Nokia, Shiseido, and PolyGram, the book shows how today's multinationals can use their existing global networks to gain an important head start in the global game - and how newcomers can leapfrog traditional competitors by rapidly building a new-style metanational corporation. Must-reading for every leader - from the CEO of a new global venture, to the executive of a currently successful multinational, to the founder of an e-business startup getting ready to 'go global' - this pathbreaking book shows how to reshape strategies to compete and win in the global knowledge economy. Author Bio: Yves Doz is Timken Professor of Global Technology and Innovation at INSEAD. Jose Santos is Professor of International Management at INSEAD. Peter Williamson is Professor of International Management and Asian Business at INSEAD's Euro-Asia Centre."Metanational" is the term that Jose Santos, Peter Williamson, and Yves L. Doz--management and technology professors at the international INSEAD graduate school of business--coined to describe a new type of global corporation. It refers, they explain in From Global to Metanational, to "a company that builds a new kind of competitive advantage by discovering, accessing, mobilizing, and leveraging knowledge from many locations around the world." And as they unveil and dissect the concept, it becomes apparent that it may indeed be an apt description for those worldwide enterprises most likely to succeed in our rapidly changing times. Based on interviews with 36 companies from America, Asia, and Europe (including long-established firms like 3M and Toyota and newcomers like Acer and Shiseido), the authors describe innovative ways to efficiently tap into "pockets of technology, market intelligence and ... specialist knowledge scattered around the world," rather than relying solely on input from a home nation or a few select locales. They explore how trailblazers are identifying this information wherever they find it, parlaying it into new products, services and processes, and merging the result with all sales, distribution, and marketing efforts. Anyone involved in multinational business should find this both provocative and potentially useful. --Howard Rothman
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