Author: Gary Armstrong
Edition: 11
Publisher: Prentice Hall
Binding: Paperback
ISBN: 0132744031
Price:
You Save: 26%
Marketing: An Introduction (11th Edition)
This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
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