Author: Todd Mooradian
Edition: 1
Publisher: Prentice Hall
Binding: Paperback
ISBN: 0136028047
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Strategic Marketing
An all-purpose approach to strategic marketing management.Strategic Marketing review. Read full reviews of Strategic Marketing Management, 7th Edition.
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About the Author Tony Proctor is Professor in Marketing at the University of Chester, UK. He has written extensively on marketing and related issues, including Creative Problem Solving for Managers, Second Edition (Routledge, 2005).--This text refers to theedition.
Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executiv
Strategic Marketing Planning, Second Edition - Colin Gilligan, Richard MS Wilson
Strategic Marketing Planning
Strategic Marketing Management is now well established as the classic textbook on the subject. Widely known as an authoritative, successful and influential text in the sector, this edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
Strategic Marketing Reviews
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Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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