Author: Philip Kotler
Edition: 14
Publisher: Prentice Hall
Binding: Hardcover
ISBN: 0132167123
Price:
You Save: 61%
Principles of Marketing (14th Edition)
Learn how to create value and gain loyal customers.Principles of Marketing review. Read full reviews of Principles of Marketing (Loose) With Access. 
Read Principles of Marketing reviews by
Principles of Marketing, ISBN-13: 9780132167123, ISBN-10: 0132167123
by Philip Kotler - Pearson (2012) - Loose-Leaf - ISBN 0132577488 9780132577489
Categories: Marketing, Marketing->Management. Contributors: Philip Kotler - Author. Format: Hardcover
Principles of Marketing, Student Value Edition
MARKET: Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. to help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Principles of Marketing Reviews
/P>
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
No comments:
Post a Comment