Marketing Management Reviews

Author: Phil Kotler
Edition: 13
Publisher: Prentice Hall
Binding: Paperback
ISBN: 0136009980
Price:
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Marketing Management (13th Edition)

• Product Details: Hardcover: 816 pages
• Publisher: Prentice Hall; 13 edition (March 6, 2009)
• Language: English, ISBN-10: 0136009980, ISBN-13: 978-0136009986
• Product Dimensions: 11 x 8.8 x 1.3 inches, Shipping Weight: 4.6 pounds (View shipping rates and policies),
• Average Customer Review: 3.9 out of 5 stars See all reviews (135 customer reviews)

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.Marketing Management review. /P>

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communicationsRead full reviews of Marketing Management for Nonprofit Organizations.

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Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For

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Marketing Management Reviews

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Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.