Managerial Economics

Author: W. Bruce Allen
Edition: Eighth Edition
Publisher: W. W. Norton & Company
Binding: Hardcover
ISBN: 0393912779
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Managerial Economics: Theory, Applications, and Cases (Eighth Edition)

Thoroughly updated to reflect the post-crisis, global, and digital economy.Managerial Economics review. Read full reviews of Managerial Economics in a Global Economy.

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Categories: Managerial economics. Contributors: Robert Graham - Author. Format: NOOK Book

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by Dominick Salvatore - Oxford University Press (2012) - Hardback - ISBN 0199811784 9780199811786

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Managerial Economics

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Known for its consistent emphasis on decision-making, Samuelson & Mark's 6 th edition provides a detailed introduction of managerial economics for undergraduates, MBAs, and executives, alike. Each chapter opens with a description of a managerial problem that challenges the reader and concludes by revisiting and analyzing the decision. In addition to its inclusion of real-world applications and problems, The 6 th Edition has been revised to incorporate up-to-date coverage of international topics and e-commerce. This new edition offers the framework and economics tools necessary to prepare stude

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Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-s

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Managerial Economics Reviews

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Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for today’s changing economy.