Author: Gerald Zaltman
Edition: 1
Publisher: Harvard Business Review Press
Binding: Hardcover
ISBN: 1578518261
Price:
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How Customers Think: Essential Insights into the Mind of the Market
How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached.How Customers Think review. Read full reviews of How Customers Think Book Gerald Zaltman Hbs Press 2003.
This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.
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HOW CUSTOMERS THINK GERALD ZALTMAN very good condition !
HOW CUSTOMERS THINK BOOK GERALD ZALTMAN HBS PRESS 2003 Please See PHOTO TO JUDGE For yourself condition of item.THANKS FOR LOOKING!!Item is described to the best of our ability Please email us any questions you may have that we have not covered in the picture or the written description of item.Buyers:We will Combine Shipping when purchasing 2 or more of our items Package ships within 1 business days of receiving payment All items are packaged securely in boxes with proper shipping materials tha
How Customers Think Essential Insights into the Mind of the Market, ISBN-13: 9781578518265, ISBN-10: 1578518261
payment | shipping rates | returns How Customers Think: Essential Insights into the Mind of the Market Product Category : Books ISBN : 1578518261 Title :How Customers Think: Essential Insights into the Mind of the Market EAN : 9781578518265 Authors : Zaltman, Gerald Binding : Hardcover Publisher : Harvard Business Review Press Publication Date : 2003-02-21 Pages : 323 Condition Notes: Missing dust jacket. About Books for America, Inc Please check back often - We are listing items as quickly as
Store Search search Title, ISBN and Author How Customers Think: Essential Insights Into the Mind of the Market by Gerald Zaltman Estimated delivery 3-12 business days Format Hardcover Condition Brand New Unveiling the next source of competitive advantage for companies everywhere, an industry innovator offers a new approach to understanding how mdash;and why mdash;customers buy. Publisher Description Despite the time and money spent on market research through focus groups and questionnaires, 60
How Customers Think Reviews
This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.
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