Public Relations

Author: Dan Lattimore
Edition: 4
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Binding: Paperback
ISBN: 0073512052
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Public Relations: The Profession and the Practice

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses.Public Relations review. Read full reviews of International Public Relations : Negotiating Culture, Identity, and Po.

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Public Relations Reviews

In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.