Author: Nik Mahon
Edition: 1
Publisher: AVA Publishing
Binding: Paperback
ISBN: 2940411212
Price:
You Save: 26%
Basics Advertising 02: Art Direction
- ISBN13: 9782940411214
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Basics Advertising: Art Direction is a comprehensive look at the role of the art director.Basics Advertising 02 review. It examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts.
The book emphasizes the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideasRead full reviews of Basics Advertising 02: Art Direction by Nik Mahon.
It examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts.
Read basics advertising 02: art direction, nik mahon - paperback book - reviews by
author nik mahon format paperback language english publication year 01 06 2010 series basics advertising subject management business economics industry subject 2 business accounting vocational textbooks study guides themonsterbookshop co uk in titles description add my store to your favorites and receive my email newsletters about new items and special promotions general interest basics advertising 02 art direction item details title basics advertising 02 art direction author s nik mahon publish
Basics Advertising 02: Art Direction : Paperback : AVA Publishing SA : 9782940411214 : 2940411212 : 21 Jul 2010 : A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.
Basics Advertising: Art Directionintroduces students to the role of the art director. It provides advice, guidelines and principles for developing great advertising concepts. The book explores methods of finding inspiration and coming up with 'big ideas,' but also discusses the process of developing these ideas and expressing them in a surprising and memorable way. Packed with contributions and examples from contemporary art directors from around the world, the book also includes a section containing useful advice and information on starting a career in art direction.
Bloomsbury Publishing Plc | 2010 | 184 pages | ISBN-13: 9782940411214 | ISBN-10: 2940411212 | You save 15%
Basics Advertising 02 Reviews
It examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts.
The book emphasizes the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
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