Author: Annette Simmons
Edition: 1
Publisher: AMACOM
Binding: Hardcover
ISBN: 0814409148
Price:
You Save: 64%
Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
Story telling is a powerful communications tool that is becoming more and more recognized in the business community.Whoever Tells the Best Story Wins review. These stories are not the usual speech openers or ice breakers, but stories that will influence others to trust the storyteller and shape decisions and actions that are important to both individuals and organizations. As the author explains, we've been conditioned to believe that business communication should be clear, rational, objective, with no place for emotion or subjective thinking. Not true. The most powerful, persuasive communication has a human element: "Communication can't feel genuine without the distinctive personality of a human being to provide contextRead full reviews of Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact.
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Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
author annette simmons format hardback language english publication year 01 05 2007 subject management business economics industry subject 2 management business general title whoever tells the best story wins how to use your own stories to communicate with power and impact author simmons annette publisher amacom books publication date may 09 2007 pages 240 binding hardcover edition 1 st dimensions 6 00 wx 9 25 hx 1 00 d isbn 0814409148 subject business economics business communication general
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Amacom Books 9780814409145 Whoever Tells the Best Story Wins By Simmons, Annette Description *Author: Simmons, Annette *Subtitle: How to Use Your Own Stories to Communicate With Power and Impact *Publication Date: 2007/05/09 *Number of Pages: 226 *Binding Type: Hardcover *Language: English *Depth: 1.00 *Width: 6.00 *Height: 9.25 SKU: UBM9780814409145 Payment We accept payment via PayPal, Mastercard, Visa, American Express, Discover and PayPal?s ?Bill Me Later?. Note: All purchases are processed
Whoever Tells the Best Story Wins Reviews
These stories are not the usual speech openers or ice breakers, but stories that will influence others to trust the storyteller and shape decisions and actions that are important to both individuals and organizations. As the author explains, we've been conditioned to believe that business communication should be clear, rational, objective, with no place for emotion or subjective thinking. Not true. The most powerful, persuasive communication has a human element: "Communication can't feel genuine without the distinctive personality of a human being to provide context. You need to show up when you communicate - the real you, not the idealized you.The missing ingredient in most failed communication is humanity. This is an easy fix. In order to blend humanity into every communication you send, all you have to do is tell more stories and bingo - you just showed up." This book teaches readers how to tell six kinds of stories. Part 1 explains how to shift from normal "business thinking" to story thinking. Part 2 describes the six types of story, and walks readers through the process of finding their own inspiring stories. Part 3 outlines five practical principles that maximize story as a tool to understand as well as persuade. Readers can also make journal entries to capture and develop story ideas. The book is - naturally - full of inspiring stories (some very funny). The style is lively and personal, yet eloquent and sophisticated.
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