Smart Customers, Stupid Companies Reviews

Author: Michael Hinshaw
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Publisher: Business Strategy Press
Binding: Paperback
ISBN: 0985133910
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Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them

"This is a real page-turner! Hinshaw and Kasanoff provide a quick and thrilling tour of the immediate future of business.Smart Customers, Stupid Companies review. So read it and heed it, folks, because it just doesn’t come any more direct or compelling than this!"
-- Don Peppers and Martha Rogers, Ph.D., authors of EXTREME TRUST: Honesty as a Competitive Advantage

Last decade, companies strove to be great. Now they need to act as smart as the customers they wish to serveRead full reviews of Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, And How To Be One Of Them.

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Business @ the Speed of Stupid brings to light many of the myths that stymie unwary investors, entrepreneurs, and managers who are seeking to turn a profit in the digital economy. It highlights why smart entrepreneurs buy into dim-witted business beliefs and exposes the 'big lies' that have crippled so many companies. With ultimate know-how, verve, and humor, Dan Burke and Alan Morrison reveal why brilliant engineers don't always make brilliant business leaders, how innovation is far less important than customers and quality, and that, yes, you do need to be profitable to survive on the Web. B

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Book Details Title: Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development Item Condition: used item in a good condition Author: Calvin L. Hodock ISBN 10: 1591025680 Publisher: Prometheus Books ISBN 13: 9781591025689 Published On: 2007-09-30 SKU: AWE-9781591025689 Binding: Hardcover Language: english Edition: 1 List Price: .99 Description At AwesomeBooks we believe that good quality and speed of service is what pleases our customers and according to thi

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Smart Customers, Stupid Companies Reviews

So read it and heed it, folks, because it just doesn’t come any more direct or compelling than this!"
-- Don Peppers and Martha Rogers, Ph.D., authors of EXTREME TRUST: Honesty as a Competitive Advantage

Last decade, companies strove to be great. Now they need to act as smart as the customers they wish to serve. Why? Because acting dumber than your customers is not a sustainable business model.

This visually arresting book not only challenges business leaders to profit from the wave of disruptive innovation making customers smarter, but it also presents an actionable five-step plan for doing just that.

Hinshaw and Kasanoff explain that disruptive innovation is "already providing individuals with tools more advanced, in many cases, than the most sophisticated commercial enterprises had just five years ago," and argue that "established firms will need to reinvent themselves and disrupt their own industries to stay alive."

"So energizing it actually made my skin tingle and my pulse race. Lot of books prod you to think about the future; this book is like a punch in the face. I'm fortunate I had the opportunity to read this before my competitors."
-- Chris Zane, Founder & President, Zane's Cycles, and author of REINVENTING THE WHEEL: The Science of Creating Lifetime Customers