Author: Terence A. Shimp Edition: 9 Publisher: South-Western College Pub Binding: Hardcover ISBN: 1111580219 Price: You Save: 30%
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field.Advertising Promotion and Other Aspects of Integrated Marketing Communications review. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.MRead full reviews of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications.
Read Advertising, Promotion, and Other Aspects of Integrated Marketing Communications reviews by
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - Terence A. Shimp
About the Author Terence A. Shimp received his doctorate from the University of Maryland and taught for four years at Kent State University before moving to the University of South Carolina, where he was a faculty member for 29 years. While at the University of South Carolina, Shimp was the WW Johnson Distinguished Foundation Fellow and for 12 years was the Chair of the Marketing Department in the Moore School of Business. He now is Distinguished Professor Emeritus but continues to research, write, teach occasionally, and work with Ph.D. students.Shimp earned a number of teaching awards during
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications ISBN :9780324321432 Title :Advertising, Promotion, and Other Aspects of Integrated Marketing Communications Authors :Terence A. Shimp Binding :Hardcover Publisher :South-Western College Pub Publication Date :Edition :Condition :Used - Acceptable About Wabash Valley Books Our company is dedicated to providing you with the best quality, lowest cost products on eBay. Payment We accept PayPal for all eBay orders. Pleas
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
Advertising Promotion and Other Aspects of Integrated Marketing Communications Reviews
Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.
Author: Ruth Herrman Siress Edition: 1st Publisher: Prentice Hall Trade Binding: Paperback ISBN: 0131234560 Price: You Save: 71%
Working Woman's Communications Survival Guide
This guide leads women through the intricacies of the unspoken rules of a business culture that reflects male standards and behaviour.Working Woman's Communications Survival Guide review. Read full reviews of working woman's communications survival guide: how to present your id 013075904x.
Read hc book: working woman's communications survival guide reviews by
IMPORTANT NOTE : While this is a NEW, UNREAD, UNOPENED book, the Dust Jacket shows WEAR / SCUFFING from being stored with other books.BRAND NEW BOOK !!! NEVER READ! NEVER OPENED! *** HARDCOVER *** WORKING WOMAN'S COMMUNICATIONS SURVIVAL GUIDE How to Present Your Ideas with Impact, Clarity and Power and Get the Recognition You Deserve NO Markings, NO Highlighting, NO Bent Pages DUST JACK - NO Rips, NO Tears, NO Clipping BUT SHOWS WEAR / SCUFFING PLEASE ALLOW 8 - 10 BUSINESS DAYS FOR MEDIA MAIL (
payment | shipping | returns Working Woman's Communications Survival Guide: How to Present Your Ideas With Impact, Clarity and Power and Get the Recognition You Deserve by Ruth Herrman Siress Title: Working Woman's Communications Survival Guide: How to Present Your Ideas With Impact, Clarity and Power and Get the Recognition You Deserve Author: Ruth Herrman Siress Edition: 1St Edition ISBN: 013075904X Condition: Used, good Comments: Satisfaction Guaranteed. Shipped quickly. Cover has some rubbi
beng0152 Store Working Womans Communications Survival Guide ( New in Plastic Wrap) Prev Stop Play Next Book description and specific details as per ISBN numbers whenever available and listed above.Any discrepancy, imperfections or absent ISBN will be noted here . Review photos and read terms of sale and shipping before bidding / buying.Thank you very much for looking. Check often as I will continue to add new items. Free packaging......Free confirmation......Combined shipping Title : Working Wo
Buy with confidence; put your trust in us. A true classic, part of the Victorian collection of books. This book will be shipped within twenty four hours unless it's Sunday or Christmas, the book can be shipped anywhere in the world if you cover cost of post. San Antonio Blue Moon Books has a one hundred percent return policy so if you are unhappy with the book return it back. Buy more than one book get one dollar shipping on second book one dollar more for every other book if you order twelve
Author: D . Joel Whalen Edition: 1 Publisher: SAGE Publications, Inc Binding: Paperback ISBN: 1412927161 Price: You Save: 19%
The Professional Communications Toolkit
The Professional Communications Toolkit presents a compelling vision of communication that offers little known and amazingly effective techniques for the novice speaker and stage-savvy pro alike.The Professional Communications Toolkit review. Author DRead full reviews of The Professional Communications Toolkit.
Read the professional communications toolkit book | d . joel reviews by
general business finance law management management skills communication presentation writing guides all our items our feedback faqs about us contact us item description the professional communications toolkit ean 978 1412927161 isbn 10 1 412927161 ref sge 1412927161 title the professional communications toolkit author d joel whalen publisher sage publications inc
The Professional Communications Toolkit presents a compelling vision of communication that offers little known and amazingly effective techniques for the novice speaker and stage-savvy pro alike. Author D. Joel Whalen provides practical, research-based tools that apply perfectly to all professional communication, whether it's one-on-one conversations, speaking at small staff meetings, or delivering a keynote address to a ballroom full of people.
Store Search search Title, ISBN and Author The Professional Communications Toolkit by D. Joel Whalen Estimated delivery 3-12 business days Format Paperback Condition Brand New The Professional Communications Toolkit presents a compelling new vision of communication that offers little-known and amazingly effective techniques for the novice speaker and stage-savvy pro. Author D. Joel Whalen provides practical, research-based tools that apply to all professional communication, including engaging i
Author D. Joel Whalen provides practical, research-based tools that apply perfectly to all professional communication, whether it’s one-on-one conversations, speaking at small staff meetings, or delivering a keynote address to a ballroom full of people.
Crisis Communications: A Casebook Approach (Routledge Communication Series)
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations.Crisis Communications review. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis.
Author Kathleen Fearn-Banks examines the steps of choosing the appropriate words to convey a message, selecting the method and channels for delivering the message, and identifying and targeting the most appropriate publics or audiences. She also addresses such important topics as avoiding potential mismanagement of communication in crisis situations.
Key features of this fourth edition are:
six new cases, including several international crises
current discussion of communications technology as it relates to crises
a Companion Website -- wwwRead full reviews of Crisis Communications [ebook].
Read Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival reviews by
No company or organization is immune to crisis.  A crisis, however, does not necessarily have to turn into a PR disaster.  Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively.  Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy.  Crisis Communications is a thorough guide to help prepare an organization for unexpected calamities. It provides informatio
Crisis Communications presents case studies of organizational and individual problems that have the potential to become crises, and the communication responses to these situations. Helping professionals
Jane's Crisis Communications Handbook is the 'must have' resource for all organisations that could confront any type of crisis - natural disaster, terrorism, workplace violence or mass-casualty transportation accidents. The handbook provides detailed crisis communications procedures with expert input from crisis beat reporters and emergency responders, in the public and private sectors. Whether your official title is Public Information Offi cer, or you are just assuming that role in a crisis, Jane's Crisis Communications Handbook guides you through interacting with stakeholders, working with t
A guide to emergency media relations for information officers, first responders and the press This handbook provides detailed crisis communication procedures for organisations that could confront any type of crisis, whether terrorist-related, violence in the workplace or a transport accident. With expert input from emergency first responders and the public and private sectors, the handbook outlines how to work with the media to inform, direct and calm the public, employees and stakeholders before, during and after emergencies. This handbook outlines how to create communications teams and effec
Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis.
Author Kathleen Fearn-Banks examines the steps of choosing the appropriate words to convey a message, selecting the method and channels for delivering the message, and identifying and targeting the most appropriate publics or audiences. She also addresses such important topics as avoiding potential mismanagement of communication in crisis situations.
Key features of this fourth edition are:
six new cases, including several international crises
current discussion of communications technology as it relates to crises
a Companion Website -- www.routledge.com/textbooks/fearn-banks -- with additional cases as well as supplemental materials for students and classroom resources for instructors.
A Student Workbook is also available for use with this volume, providing additional pedagogy for each chapter, including discussion questions, activities, key terms, case exercises, and worksheets.
Utilizing both classic and contemporary cases of real-world situations, Crisis Communications provides students in public relations and business with real-world perspectives and valuable insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses.
Author: William Dow Edition: 1 Publisher: Wiley Binding: Paperback ISBN: 0470137401 Price: You Save: 46%
Project Management Communications Bible
The authoritative reference on one of the most important aspects of managing projects--project communications
With shorter production cycles and the demand for projects being faster, cheaper, and better, the need for project communications tools has increased.Project Management Communications Bible review. Read full reviews of Project Management Communications Bible Ebook.
Read Project Management Communications Bible reviews by
Categories: Business communication, Project management, Business->Communication system. Contributors: William Dow PMP - Author. Format: Paperback
Buy Project Management Communications Bible by Bruce Taylor,William Dow PMP and Read this Book on Kobo's Free Apps. Discover Kobo's Vast Collection of Ebooks Today - Over 3 Million Titles, Including 2 Million Free Ones!
Project Management Communications Bible : Paperback : John Wiley and Sons Ltd : 9780470137406 : 0470137401 : 10 Jun 2008 : The authoritative reference on one of the most important aspects of managing projects--project communications With shorter production cycles and the demand for projects being faster, cheaper, and better, the need for project communications tools has increased.
Written with the project manager, stakeholder, and project team in mind, this resource provides the best practices, tips, tricks, and tools for successful project communications and planning. The featured charts, graphs, and tables are all ready for immediate use.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author: Kenneth E. Clow Edition: 4 Publisher: Prentice Hall Binding: Paperback ISBN: 0136079423 Price: You Save: 92%
Integrated Advertising, Promotion and Marketing Communications (4th Edition)
Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.Integrated Advertising, Promotion and Marketing Communications review. Read full reviews of Integrated Advertising, Promotion and Marketing Communications.
Read Integrated Advertising, Promotion and Marketing Communications / Ed... reviews by
Overview - Integrated Advertising, Promotion and Marketing Communications Product Details Pub. Date: January 2011 Publisher: Prentice Hall eISBN:9780132608640 ISBN-10 0132539055, ISBN-13 9780132539050 Series: MyMarketingLab Series ISBN-13: 9780132538961 ISBN: 0132538962 Synopsis Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC camp
Pearson College Div 9780133250916 Integrated Advertising, Promotion, and Marketing Communications + New Mymarketinglab With Pearson Etext By Clow, Kenneth E./ Baack, Donald E. Description *Author: Clow, Kenneth E./ Baack, Donald *Publication Date: 2012/08/23 *Number of Pages: 445 *Binding Type: Paperback *Language: English *Depth: 0.75 *Width: 9.50 *Height: 7.75 SKU: UBM9780133250916 Payment We accept payment via PayPal, Mastercard, Visa, American Express, Discover and PayPals Bill Me Later
Integrated Advertising, Promotion and Marketing Communications Reviews
/P>
Integrated Marketing Communications; Corporate Image and Brand Management; Buyer Behaviors; Promotions Opportunity Analysis; Advertising Management; Advertising Design: Theoretical Frameworks and Types of Appeals; Advertising Design: Message Strategies and Executional; Advertising Media Selection; E-active Marketing; Alternative Marketing; Database and Direct Response Marketing; Sales Promotions; Public Relations and Sponsorship Programs; Regulations and Ethical Concerns; Evaluating an Integrated Marketing Program
The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
Author: Carl Pritchard Edition: Publisher: Artech Print on Demand Binding: Hardcover ISBN: 1580537472 Price: You Save: 12%
The Project Management Communications Toolkit (Artech House Project Management Library)
Effective communication is every project manager's most powerful tool.The Project Management Communications Toolkit review. Helping you achieve a high level of communications expertise and success is the goal of this book. This practical resource shows you how to coordinate the efforts of teams of project members and maintain an open dialog with senior executives. The book explains how to energize projects, create momentum, and achieve success by talking and listening to your staff. Moreover you learn how to effectively communicate project status and requirements to executive managementRead full reviews of The Project Management Communications Toolkit.
Read The Project Management Communications Toolkit reviews by
The Project Management Communications Toolkit: Carl Pritchard
Effective communication is every project manager+ÂTÒs most powerful tool. Helping you achieve a high level of communications expertise and success is the goal of this book and CD-ROM package. This practical resource shows you how to coordinate the efforts of teams of project members and maintain an open dialog with senior executives. The book explains how to energize projects, create momentum, and achieve success by talking and listening to your staff. Moreover you learn how to effectively commu
Buy The Project Management Communications Toolkit by Pritchard, Carl and Read this Book on Kobo's Free Apps. Discover Kobo's Vast Collection of Ebooks Today - Over 3 Million Titles, Including 2 Million Free Ones!
Store Search search Title, ISBN and Author The Project Management Communications Toolkit by Carl Pritchard Estimated delivery 3-12 business days Format Hardcover Condition Brand New For professionals striving to achieve communications expertise, this book andCD-ROM package explain how to energize projects, create momentum, and achievesuccess by talking and listening to staff members. Publisher Description Book InformationEffective communication is the most powerful tool a manager can use. This
The Project Management Communications Toolkit Reviews
Helping you achieve a high level of communications expertise and success is the goal of this book. This practical resource shows you how to coordinate the efforts of teams of project members and maintain an open dialog with senior executives. The book explains how to energize projects, create momentum, and achieve success by talking and listening to your staff. Moreover you learn how to effectively communicate project status and requirements to executive management.