ESPN The Company

Author: Anthony F. Smith
Edition: 1
Publisher: Wiley
Binding: Hardcover
ISBN: 047054211X
Price:
You Save: 55%

ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

A fascinating look at ESPN and its success as a brand

ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media.ESPN The Company review. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player.

ESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweatRead full reviews of ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports.

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ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports - Keith Hollihan, Anthony F. Smith

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From the Inside Flap Thirty years ago, TV sports coverage was produced as a sidebar unworthy of serious news time. Game highlights, such as they were, usually consisted of scores and brief recaps crammed into a few minutes between news and weather on your local television channel. That all changed when Bill Rasmussen, an unemployed sports announcer in 1979, and a group of committed sports junkies in Bristol, Connecticut, decided to lease unwanted satellite time to broadcast some local college sports and minor league hockey games. They called their organization the Entertainment & Sports Progra

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A fascinating look at ESPN and its Success as A Brand ESPN The Company reveals the inside scoop onAcknowledgments. Introduction: The Biggest Business Story in Sports. Chapter 1 Turning Fanatics into Fans. Chapter 2 Think Like an Incumbent, Act Like a Challenger. Chapter 3 The Right Leader at the

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ESPN The Company Reviews

The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player.

ESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. ESPN The Company

• Explores the dedication to excellence that makes ESPN the "Worldwide Leader in Sports"
• Reveals how the steps ESPN has taken to excel can be applied to whatever type of business you're in
• Shares the lessons learned at ESPN about launching and growing a wildly successful enterprise

Engaging and informative, this entertaining guide reveals how any company can benefit by embracing the best practices of ESPN.