Author: Jackie Fenn
Edition:
Publisher: Harvard Business School Press
Binding: Hardcover
ISBN: 1422121100
Price:
You Save: 67%
Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Gartner)
It happens over and over again.Mastering the Hype Cycle review. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't.
Then, when the innovation fails to deliver as promised immediately, everyone starts bailing outRead full reviews of Mastering the Hype Cycle.
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TheNile.com.au About FAQ Payment Delivery Contact Us 1800-987-323 Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (English) by Jackie Fenn , Mark Raskino Format Hardcover Condition Brand New Language English Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time . Publisher Description It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public s imagination. Everybody joins the p
Mastering the Hype Cycle
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Store Search search Title, ISBN and Author Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time by Jackie Fenn, Mark Raskino Estimated delivery 3-12 business days Format Hardcover Condition Brand New Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time . Publisher Description It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public s imagination. Everybody joins the parade with gr
Mastering the Hype Cycle
Mastering the Hype Cycle Reviews
Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't.
Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in.
It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term.
Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction.
The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.
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