Author: Martin Lindstrom
Edition: Reprint
Publisher: Crown Business
Binding: Paperback
ISBN: 0385523890
Price:
You Save: 54%
Buyology: Truth and Lies About Why We Buy
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?
In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.Buyology review. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buyRead full reviews of Buyology: Truth and Lies about Why We Buy.
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Buyology: Truth and Lies About Why We Buy - Martin Lindstrom
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2000 volunteers from all arou
Buyology : Paperback : Bantam Doubleday Dell Publishing Group Inc : 9780385523899 : 0385523890 : 02 Feb 2010 : How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
From Publishers Weekly Through extensive and expensive research, Lindstrom provides an adequate primer on what neuroscience studies can tell societyòÀÔparticularly marketersòÀÔabout how selling (and more important, buying) works. Whether considering the roles of sex, religion, product placement or contradictions in consumer habits between what they say and what they do, Lindstrom explores how brain-scan studies reveal an avalanche of information about what works and what doesn't. Though the information is intriguing, Lindstrom's disregard for the potential abuses of such information (suc
Buyology: Verdades y mentiras sobre por que compramos, ISBN-13: 9788498750560, ISBN-10: 8498750563
Buyology Reviews
His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:
Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.
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