Author: Terence A. Shimp
Edition: 9
Publisher: South-Western College Pub
Binding: Hardcover
ISBN: 1111580219
Price:
You Save: 30%
Advertising Promotion and Other Aspects of Integrated Marketing Communications
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field.Advertising Promotion and Other Aspects of Integrated Marketing Communications review. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.MRead full reviews of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications.
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - Terence A. Shimp
About the Author Terence A. Shimp received his doctorate from the University of Maryland and taught for four years at Kent State University before moving to the University of South Carolina, where he was a faculty member for 29 years. While at the University of South Carolina, Shimp was the WW Johnson Distinguished Foundation Fellow and for 12 years was the Chair of the Marketing Department in the Moore School of Business. He now is Distinguished Professor Emeritus but continues to research, write, teach occasionally, and work with Ph.D. students.Shimp earned a number of teaching awards during
Advertising Promotion and Other Aspects of Integrated Marketing Communications, ISBN-13: 9780324593600, ISBN-10: 0324593600
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications ISBN :9780324321432 Title :Advertising, Promotion, and Other Aspects of Integrated Marketing Communications Authors :Terence A. Shimp Binding :Hardcover Publisher :South-Western College Pub Publication Date :Edition :Condition :Used - Acceptable About Wabash Valley Books Our company is dedicated to providing you with the best quality, lowest cost products on eBay. Payment We accept PayPal for all eBay orders. Pleas
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
Advertising Promotion and Other Aspects of Integrated Marketing Communications Reviews
Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.
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