Public Communication Campaigns Reviews

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Edition: Fourth Edition
Publisher: SAGE Publications, Inc
Binding: Paperback
ISBN: 1412987709
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Public Communication Campaigns

In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns.Public Communication Campaigns review. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001Read full reviews of public communication campaigns book pb 1412987709 s.

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The third edition of Public Communication Campaigns continues this tradition, bringing to bear the continual advances -- and challenges -- in campaign theorizing and research over the past decade. Original chapters from the first edition are significantly revised, providing a fuller body of research and experience. Author: Rice, Ronald E. ISBN-10: 0761922059

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Public Communication Campaigns

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[ Ships Daily ] Condition: Good[ Underlining/Highlighting: NONE ] [ Writing: NONE ] Public Communication Campaigns By Ronald E. Rice, William J. Paisley ISBN: 0803915780 Edition:first Publisher: SAGE Publications, Inc Pub Date: 6/1/1981 Binding: Hardcover Pages: 313

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In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.

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Public Communication Campaigns Reviews

The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.