The Constant Contact Guide to Email Marketing

Author: Eric Groves
Edition: 1
Publisher: Wiley
Binding: Hardcover
ISBN: 0470503416
Price:
You Save: 88%

The Constant Contact Guide to Email Marketing

The leading email marketing firm shows you how to create high-impact, low-cost campaigns

Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success.The Constant Contact Guide to Email Marketing review. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.

The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all hereRead full reviews of The Constant Contact Guide to Email Marketing.

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The Constant Contact Guide to Email Marketing - Eric Groves

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From the Inside Flap Constant Contact is America's premier email marketing services provider. Hundreds of thousands of small business and nonprofit clients rely on Constant Contact for technology, support, and education to promote their products, services, or causes via email. Written by a top executive from Constant Contact, this unique book provides comprehensive, practical guidance on the ins and outs of great email marketing. Whether you're starting your own small business or need to modernize your current marketing strategies, this book will get you up to speed fast. You'll learn: Ten ema

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author eric groves author john arnold format hardback language english publication year 16 10 2009 subject management business economics industry subject 2 sales marketing title the constant contact guide to email marketing what every organization can learn from the world s leading email marketing company author groves eric publisher john wiley sons inc publication date sep 22 2009 pages 224 binding hardcover edition 1 st dimensions 6 50 wx 9 25 hx 1 00 d isbn 0470503416 subject business econo

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The Constant Contact Guide to Email Marketing

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The Constant Contact Guide to Email Marketing ISBN/UPC 0470503416 Title:The Constant Contact Guide to Email Marketing Authors:Eric Groves Binding:Hardcover Publisher:Wiley Publication Date:Sep 22 2009 Edition: Condition :Used - Good About More Than Words More Than Words is a nonprofit social enterprise that empowers youth who are in the foster care system, court involved, homeless, or out of school to take charge of their lives by taking charge of a business. Payment We accept PayPal for all eB

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The Constant Contact Guide to Email Marketing Reviews

But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.

The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.

Learn about:

• Ten email pitfalls that will get your business into trouble
• Ten things your customers expect you to do
• The "soft" benefits of email marketing
• Using email in combination with other marketing efforts
• How four types of permissions can make or break your strategy
• Building an email list that is valuable and effective
• Creating valuable content
• Choosing an effective, professional email format
• Ensuring your emails are delivered, opened, and read

With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.