Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential.Consumer-Centric Category Management review. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the URead full reviews of Consumer-Centric Category Management Ebook.
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In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. In still others, particularly in developed countries like the US, the UK, and others, refinements are being made - most of them designed to place consumer understanding front and center.New ideas are emerging - from 'trip management' to 'aisle management' to 'customer management.' Whether a new
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Store Search search Title, ISBN and Author Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs by ACNielsen Company Estimated delivery 3-12 business days Format Hardcover Condition Brand New In recent years, new technologies, new approaches, and new research have significantly al-tered the category management landscape. In addition to a comprehensive review of the discipline, Consumer-Centric Category Management offers guidance in the for
author acnielsen author al heller author john karolefski format hardback language english publication year 29 12 2005 subject management business economics industry subject 2 sales marketing ean 9780471703594 title consumer centric category management sku st 0471703591 product category books comics magazines about speedy hen ltd by continuing with this checkout and ordering from speedy hen you are accepting our current terms and conditions details of which can be found by clicking here author bi
The Consumer-Centric Category Management : Hardback : John Wiley and Sons Ltd : 9780471703594 : 0471703591 : 29 Dec 2005 : In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.
In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center.
New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving.
This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.
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