Monday, 14 September 2009

The End of Overeating Reviews

The End of Overeating



Author: David Kessler
Edition: 1
Publisher: Rodale Books
Binding: Hardcover
ISBN: 1605297852
Price:
You Save: 83%




The End of Overeating: Taking Control of the Insatiable American Appetite


  • There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do.

Most of us know what it feels like to fall under the spell of food when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag.The End of Overeating review. But it s harder to understand why we can't seem to stop eating even when we know better. When we want so badly to say "no," why do we continue to reach for food?
 
Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now reveals how the food industry has hijacked the brains of millions of Americans. The result? America s number-one public health issueRead full reviews of The End of Overeating: Taking Control of the Insatiable American Appetite.

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The End of Overeating: Taking Control of the Insatiable American Appetite
The End of Overeating: Taking Control of the Insatiable American Appetite - David Kessler

The End of Overeating: Taking Control of the Insatiable American Appetite
Dr. David A. Kessler, the dynamic and controversial former FDA commissioner known for his crusade against the tobacco industry, is taking on another business that's making Americans sick: the food industry. In The End of Overeating, Dr. Kessler shows us how our brain chemistry has been hijacked by the foods we most love to eat: those that contain stimulating combinations of fat, sugar, and salt.Drawn from the latest brain science as well as interviews with top physicians and food industry insiders, The End of Overeating exposes the food industry's aggressive marketing tactics and reveals shock

The End of Overeating: Taking Control of the Insatiable American Appetite
Categories: 2009 Books for a Better Life Award Winners, Compulsive eating->Popular works, Food->Marketing->United States. Contributors: David A. Kessler - Author. Format: Audiobook

The End of Overeating
Most of us know what it feels like to fall under the spell of food -- when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But it's harder to understand why we can't seem to stop eating -- even when we know better. When we want so badly to say "no," why do we continue to reach for food? Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacture

The End of Overeating: Taking Control of the Insatiable American Appetite
From Publishers Weekly Conditioned hypereating is a biological challenge, not a character flaw, says Kessler, former FDA commissioner under presidents Bush and Clinton). Here Kessler (A Question of Intent) describes how, since the 1980s, the food industry, in collusion with the advertising industry, and lifestyle changes have short-circuited the body's self-regulating mechanisms, leaving many at the mercy of reward-driven eating. Through the evidence of research, personal stories (including candid accounts of his own struggles) and examinations of specific foods produced by giant food corporat



The End of Overeating Reviews


But it s harder to understand why we can't seem to stop eating even when we know better. When we want so badly to say "no," why do we continue to reach for food?
 
Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now reveals how the food industry has hijacked the brains of millions of Americans. The result? America s number-one public health issue. Dr. Kessler cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters. The End of Overeating explains for the first time why it is exceptionally difficult to resist certain foods and why it s so easy to overindulge.
 
Dr. Kessler met with top scientists, physicians, and food industry insiders. The End of Overeating uncovers the shocking facts about how we lost control over our eating habits and how we can get it back. Dr. Kessler presents groundbreaking research, along with what is sure to be a controversial view inside the industry that continues to feed a nation of overeaters from popular brand manufacturers to advertisers, chain restaurants, and fast food franchises.
 
For the millions of people struggling with weight as well as for those of us who simply don't understand why we can't seem to stop eating our favorite foods, Dr. Kessler s cutting-edge investigation offers new insights and helpful tools to help us find a solution.
 
There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do.


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