Marketing Strategy, Text and Cases Reviews

Author: O. C. Ferrell
Edition: 6
Publisher: South-Western College Pub
Binding: Paperback
ISBN: 1285073045
Price:
You Save: 36%

Marketing Strategy, Text and Cases

• There is a focus on the strategic planning process and the writing of a marketing plan.
• Cases are shorter and focus on strategic issues rather than number crunching.
• This edition is now a concise 10 chapters in length, making it easily teachable within a one semester course.
• There are two distinct versions available for this edition: A text and cases version and a text-only version, which can be used with a separate simulation or supplemented by instructors' own case materials.
• A continued user-friendly writing style covers essential points without heavy use of jargon.

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers.Marketing Strategy, Text and Cases review. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengageRead full reviews of Digital Marketing Strategy: Text and Cases ISBN:0131831771.

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Digital Marketing Strategy Text and Cases, ISBN-13: 9780131831773, ISBN-10: 0131831771

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[ Ships Daily ] Condition: Good[ Underlining/Highlighting: NONE ] [ Writing: NONE ] Digital Marketing Strategy: Text and Cases By Glen Urban ISBN: 0131831771 Edition:First Publisher: Prentice Hall Pub Date: 8/8/2003 Binding: Paperback Pages: 216

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Store Search search Title, ISBN and Author Marketing Strategy, Text and Cases by OC Ferrell, Michael Hartline Estimated delivery 3-12 business days Format Paperback Condition Brand New MARKETING STRATEGY 6th edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented marke

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Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's sign

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MARKETING STRATEGY 6th edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts t

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Marketing Strategy, Text and Cases Reviews

Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac.