Author: Terri L. Sjodin
Edition: Revised
Publisher: Portfolio Hardcover
Binding: Hardcover
ISBN: 1591845483
Price:
You Save: 73%
Small Message, Big Impact: The Elevator Speech Effect
“Whether I’m pitching a potential client or creating a blockbuster ad campaign, I’m always thinking about how to make the message smaller so the impact will be bigger.Small Message, Big Impact review. Terri Sjodin has codified the science of getting this right.” —Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang!
You’re at the airport waiting for a flight, burning time by checking your e-mail. Then you spot the CEO of a company you’ve wanted to connect with for ages. He’s also waiting for his flightRead full reviews of Small Message, Big Impact by Terri L Sjodin.
Terri Sjodin has codified the science of getting this right.” —Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang!
Read Small Message, Big Impact: The Elevator Speech Effect reviews by
'Whether I'm pitching a potential client or creating a blockbuster ad campaign, I'm always thinking about how to make the message smaller so the impact will be big-ger. Terri Sjodin has codified the science of getting this right.' --Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of 'The Power of Small and Bang ' You're at the airport waiting for a flight, burning time by checking your e-mail. Then you spot the CEO of a company you've wanted to connect with for ages. He's also waiting for his flight. Your flight Should you walk over? What would you say? We've all
Small Message, Big Impact : Hardback : PORTFOLIO : 9781591845485 : 1591845483 : 30 Aug 2012 : In this age of information overload, no business skill is more essential than being able to connect with others quickly. Acclaimed consultant Sjodin defines an elevator speech and its purpose isn't to say everything about a topicNjust to intrigue and inspire the listener to want to hear more.
Small Message, Big Impact GLDAU 9781469000695 09781469000695
Small Message, Big Impact : The Elevator Speech Effect, ISBN-13: 9781591845485, ISBN-10: 1591845483
Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You ISBN :9781608321308 Title :Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You Authors :Terri Sjodin Binding :Hardcover Publisher :Greenleaf Book Group Press Publication Date :Jun 1 2011 Edition : Condition :Used - Acceptable About Goodwill Industries of Orange County, CA Our company is dedicated to providing you with the best quality, lowest cost products on e
Small Message, Big Impact Reviews
Terri Sjodin has codified the science of getting this right.” —Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang!
You’re at the airport waiting for a flight, burning time by checking your e-mail. Then you spot the CEO of a company you’ve wanted to connect with for ages. He’s also waiting for his flight. Your flight! Should you walk over? What would you say?
We’ve all been there. An opportunity presents itself and you have one chance to share your important message. The clock is ticking. And in this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a one-on-one meeting or in front of thousands of people.
Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn’t to say everything about your topic—just to intrigue and inspire the listener to want to hear more. And Sjodin suggests you expand your vision of what it can do. “Don’t just think of an elevator speech as a generic tool you use in chance moments—consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.”
Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to:
- Build a convincing case using six of the most consistently effective arguments.
- Incorporate unique illustrations to bring your message to life.
- Speak in your own authentic voice; the art is in your delivery!
In this newly updated edition, Sjodin offers her time-tested strategies and advice, including simple outlines, worksheets, a sample elevator speech, evaluation forms, and much more.
Whatever your goal, you can learn to craft a fresh, brief, convincing message that generates tangible results.
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