Can't Buy My Love

Author: Jean Kilbourne
Edition:
Publisher: Free Press
Binding: Paperback
ISBN: 0684866005
Price:
You Save: 68%

Can't Buy My Love: How Advertising Changes the Way We Think and Feel

"When was the last time you felt this comfortable in a relationship?"

-- An ad for sneakers

"You can love it without getting your heart broken.Can't Buy My Love review.

-- An ad for a car

"Until I find a real man, I'll settle for a real smoke."

-- A woman in a cigarette ad

Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us backRead full reviews of Can't Buy My Love: How Advertising Changes The Way We Think And Feel By Jean.

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TheNile.com.au About FAQ Payment Delivery Contact Us 1800-987-323 Can't Buy My Love: How Advertising Changes the Way We Think and Feel (English) by Jean Kilbourne Format Paperback Condition Brand New Language English This shocking expose reveals the tactics advertisers use to manipulate the innermost desires and fantasies of women and girls and transform them into addictive longings only their products will satisfy. Illustrations. Publisher Description quot;When was the last time you felt this

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Can't Buy My Love Reviews

-- An ad for a car

"Until I find a real man, I'll settle for a real smoke."

-- A woman in a cigarette ad

Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.

Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

Business Analysis and Valuation Reviews

Author: Krishna G. Palepu
Edition: 4
Publisher: South-Western College Pub
Binding: Paperback
ISBN: 0324302924
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Business Analysis and Valuation: Using Financial Statements

Financial statements are the basis for a wide range of business analysis.Business Analysis and Valuation review. Managers, securities analysts, bankers, and consultants all use them to make business decisions. There is strong demand among business students for course materials that provide a framework for using financial statement data in a variety of business analysis and valuation contexts. BUSINESS ANALYSIS & VALUATION: USING FINANCIAL STATEMENTS, TEXT & CASES, 4E allows you to undertake financial statement analysis using a four-part framework--(1) business strategy analysis for developing an understanding of a firm's competitive strategy; (2) accounting analysis for representing the firm's business economics and strategy in its financial statements, and for developing adjusted accounting measures of performance; (3) financial analysis for ratio analysis and cash flow measures of operating; and (4) prospective analysis. Then, you'll learn how to apply these tools in a variety of decision contexts, including securities analysis, credit analysis, corporate financing policies analysis, mergers and acquisitions analysis, and governance and communication analysisRead full reviews of Business Analysis and Valuation, Text and Cases.

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How to Form a Nonprofit Corporation Reviews

Author: Anthony Mancuso Attorney
Edition: Tenth Edition
Publisher: Nolo
Binding: Paperback
ISBN: 1413313868
Price:
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How to Form a Nonprofit Corporation (How to Form Your Own Nonprofit Corporation)

Create a nonprofit in your state without pricey attorney's fees!

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Foundations of Economics Reviews

Author: Robin Bade
Edition: 6
Publisher: Prentice Hall
Binding: Hardcover
ISBN: 0132831058
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Foundations of Economics (6th Edition)

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About the Author Yanis Varoufakis is a Senior Lecturer in Economics at Sydney University. He is the co-author with Shaun Hargreaves-Heap, of Game Theory: A Critical Introduction, also published by Routledge.

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Foundations of Economics Reviews

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Electronic Commerce Reviews

Author: Gary Schneider
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Publisher: Course Technology
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Electronic Commerce

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Unearthing Business Requirements Reviews

Author: Kathleen B. Hass
Edition:
Publisher: Management Concepts, Inc
Binding: Paperback
ISBN: 1567262104
Price:
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Unearthing Business Requirements: Elicitation Tools and Techniques (Business Analysis Essential Library)

A Volume of the Business Analysis Essential Library Series

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Unearthing Business Requirements Reviews

The authors present techniques used by successful business analysts and defines key business analysis terms.

Examine the principles and practices for pragmatic, effective requirements elicitation and learn how to work collaboratively with project members and other core team members. Discover the steps necessary to create customized elicitation activities for the unique needs of each project.

Table of Contents

Part I
Chapter 1: Introduction to Elicitation

Part II Planning Requirements Activities
Chapter 2: Building the Foundation
Chapter 3: Assess Project Size, Complexity, and Risk
Chapter 4: Conduct a Stakeholder Analysis
Chapter 5: Determine the Project Life Cycle
Chapter 6: Plan Requirements Activities

Part III Elicitation in Practice
Chapter 7: Brainstorming
Chapter 8: Requirements Elicitation Workshops and Discovery Sessions
Chapter 9: Interviewing
Chapter 10: Surveys
Chapter 11: Documentation Review
Chapter 12: Analyzing Interfaces
Chapter 13: Eliciting Supplemental Requirements