Author: Barbara Mueller
Edition: Second
Publisher: Peter Lang Publishing
Binding: Paperback
ISBN: 1433103850
Price:
You Save: 13%
Advertising and Societies
Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies.Advertising and Societies review. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom useRead full reviews of Advertising and Societies: Global Issues (Digital Formations, Vol. 14).
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Advertising and Societies: Global Issues (Digital Formations, Vol. 14) - Barbara Mueller, Katherine Toland Frith
About the Author [B]Katherine Toland Frith [/B] is currently Associate Professor in the School of Communication and Information at Nanyang Technological University in Singapore. She has edited two books, Advertising in Asia: Communication, Culture and Consumption (1996) and Undressing the Ad: Reading Culture in Advertising (Peter Lang, 1998). [B]Barbara Mueller [/B] has been Head of the Advertising Sequence at San Diego State University since 1987. She has lectured in a number of European countries, and is the author of International Advertising: Communicating Across Cultures (1996) and numero
John Wiley And Sons Ltd | 2008 | 224 pages | ISBN-13: 9781405144100 | ISBN-10: 1405144106 | You save 5%
Advertising and Societies Unknown 9780820462073
author barbara mueller author katherine toland frith format paperback language english publication year 31 03 2010 subject dictionaries reference subject 2 usage writing guides title advertising and societies global issues author frith katherine toland publisher peter lang pub inc publication date mar 15 2010 pages 280 binding paperback edition 2 nd dimensions 7 00 wx 9 75 hx 0 75 d isbn 1433103850 subject social science media studies description in this second edition of their text frith jour
Advertising and Societies Reviews
The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
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