Signs, Streets, and Storefronts

Author: Martin Treu
Edition:
Publisher: The Johns Hopkins University Press
Binding: Hardcover
ISBN: 142140494X
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Signs, Streets, and Storefronts: A History of Architecture and Graphics along America's Commercial Corridors

Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors.Signs, Streets, and Storefronts review. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation.

Treu considers "common" architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia.

The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main StreetsRead full reviews of signs, streets, and storefronts – a history of architecture and graphics along a.

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Store Search search Title, ISBN and Author Signs, Streets, and Storefronts by Martin Treu Estimated delivery 3-12 business days Format Hardcover Condition Brand New Addresses more than 200 years of signs and place-marking along America s commercial corridors. Combining advertising and architectural history, this book presents a full picture of the commercial landscape and includes design adaptations made for motorists and the migration from Main Street to suburbia. Publisher Description Signs,

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age level from 17 author martin treu format hardback language english publication year 09 11 2012 subject the arts subject 2 architecture title signs streets and storefronts a history of architecture and graphics along america s commercial corridors author treu martin publisher johns hopkins univ pr publication date sep 06 2012 pages 416 binding hardcover dimensions 8 00 wx 10 00 hx 1 15 d isbn 142140494 x subject architecture history general description signs streets and storefronts addresses

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author martin m treu format trade cloth isbn 10 142140494x isbn 13 9781421404943 language english publication year 20120000 audience scholarly professional author martin m treu author for title martin m treu book copyright date 2012 book length display 10 in book weight display 20.3 oz dewey edition 23 deweydecimal 659.13 42 ean 9781421404943 format computed trade cloth grade from college graduate student height 1.1 in isbn 142140494 x illustrated yes lc classification number hf 5841 t 74 2012 l

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Signs, Streets, and Storefronts Reviews

From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation.

Treu considers "common" architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia.

The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation.

A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.