Author: Marty Neumeier
Edition: 1
Publisher: New Riders
Binding: Paperback
ISBN: 0321580060
Price:
You Save: 56%
The Designful Company: How to build a culture of nonstop innovation
“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read.The Designful Company review. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.
This is the third in the author’s bestselling series of “whiteboard overviewsRead full reviews of the designful company: the little book that will transform your business, your b.
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author marty neumeier format paperback language english publication year 16 12 2008 subject management business economics industry subject 2 sales marketing title the designful company the little book that will transform your business your brand and the way you work author neumeier marty publisher new riders pub publication date dec 01 2008 pages 192 binding paperback edition 1 st dimensions 8 25 wx 8 25 hx 0 75 d isbn 0321580060 subject computers enterprise applications brand new paperback al
The Designful Company
The Designful Company : Paperback : Pearson Education (US) : 9780321580061 : 0321580060 : 01 Jan 2009 : Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management-design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls "knowing" and "doing." Yet in today's innovation-driven marketplace, managers need to insert a middle step, called "making." Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested
The Designful Company: How to build a culture of nonstop innovation, ISBN-13: 9780321580061, ISBN-10: 0321580060
The Designful Company Reviews
Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.
This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”
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