Maximizing Lead Generation Reviews

Author: Ruth P. Stevens
Edition: 1
Publisher: Que Publishing
Binding: Paperback
ISBN: 0789741148
Price:
You Save: 43%

Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech)

The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!

 

Lead generation is “Job One”: B2B marketers’ single most important objective.Maximizing Lead Generation review. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services.

 

World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvementRead full reviews of Maximizing Lead Generation By Stevens.

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Maximizing Lead Generation

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author ruth p stevens format paperback language english publication year 05 07 2011 subject management business economics industry subject 2 sales marketing goddings limited presents maximizing lead generation isbn 0789741148 author stevens publisher que date 2011 07 15 seller sku bert 0789741141 qty available 1 format paperback condition new notes brand new book will ship 1 st class to the uk or airmail worldwide airmail 2 7 day approximate shipping time please view our shopfront for more detai

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Store Search search Title, ISBN and Author Maximizing Lead Generation: The Complete Guide for B2B Marketers by Ruth Stevens Estimated delivery 3-12 business days Format Paperback Condition Brand New Maximizing Lead Generation brings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketing and lead nurturing. World-renow

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Maximizing Lead Generation

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Maximizing Lead Generation Reviews

Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services.

 

World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You’ll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking.

 

Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity—and company profits.

 

You’ll Learn How To:

• Develop and refine rules that consistently lead to higher-quality leads

• Gain deeper insights into your customers and their buying processes

• Build sophisticated, accurate marketing databases

• Identify the media most likely to work for you

• Execute highly effective campaigns

• Drive huge ROI improvements

• Use BANT and other qualification criteria

• Apply new “nurturing” techniques to convert “duds” into “diamonds”

• Track results and quantify the business value of campaigns

• Utilize best practices content marketing and marketing automation

• Integrate continuous improvement into lead generation

• Discover 10 trends that will transform the way you prospect