Word of Mouth Marketing

Author: Andy Sernovitz
Edition:
Publisher: Greenleaf Book Group Press
Binding: Paperback
ISBN: 1608323668
Price:
You Save: 44%

Word of Mouth Marketing: How Smart Companies Get People Talking

• Size : 22.61 x 15.02 x 2.21 cm

THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER

Foreword by Seth Godin.Word of Mouth Marketing review. Afterword by Guy Kawasaki.

Master word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get startedRead full reviews of Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers.

Read Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers reviews by

Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers: Idil M. Cakim

http://okey-books.com/Implementing-Word-of-Mouth-Marketing-Online-Strategies-to-Identify-Influencers-Craft-Stories-and-Draw-Customers/p184449/

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media exp

http://try.fastusaonlinestore.com/Implementing-Word-of-Mouth-Marketing-Online-Strategies-to-Identify-Influencers-Craft-Stories-and-Draw-Customers/p184449/

Categories: Small business->Marketing, Marketing->Word-of-mouth, Marketing * Genera. Contributors: Steve O'Leary - Author. Format: NOOK Book

http://www.barnesandnoble.com/ean/9780313345999?sourceid=Q000000633&cm_mmc=Google%20Product%20Search-_-Q000000633-_-978031334599

THE 'NEW YORK TIMES,' 'USA TODAY MONEY,' AND AMAZON BESTSELLER 'Foreword by Seth Godin. Afterword by Guy Kawasaki.' Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Sta

http://www.magazines.com/word-of-mouth-marketing-how-smart-companies-get-people-talking-369269/1106470-BK,default,pd.html?affiliate_id=20337

Barber, a library consultant, was previously associate executive director for communication for the American Library Association. Here, she details specific word-of-mouth marketing (WOMM) strategies for local libraries. The book includes information on attracting patrons, motivating employees, and using electronic and traditional media to deliver the message, plus success stories of 15 public, school, community college, and corporate libraries. B&w examples of marketing materials are given on every page, along with question-and-answer boxes and interviews with library professionals. An appendi

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Word of Mouth Marketing Reviews

Afterword by Guy Kawasaki.

Master word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:

- 3 Reasons People Talk About You

- 4 Rules of Word of Mouth Marketing

- 5 Ts of Word of Mouth Marketing

- 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.