Author: Keith Dinnie
Edition: 1
Publisher: Palgrave Macmillan
Binding: Kindle Edition
ISBN: B004V2OV76
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City Branding
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice.City Branding review. This emerging phenomenon is captured with contributions from international place branding experts, in a way that blends a solid theoretical and conceptual underpinning together with relevant real life casesRead full reviews of Hamburg Vs. Munich: Which City Brand Has The Edge?.
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City Branding : Theory and Cases, ISBN-13: 9780230241855, ISBN-10: 0230241859
Grin Verlag 9783640486236 Hamburg vs. Munich: Which City Brand Has the Edge? Description The aim of this dissertation was to examine the development of Hamburg and Munichs destination branding strategies and whether German consumers can tell the difference between the two. The findings indicated that the overall recognition of Munich among the participants of this study was better than that of Hamburg. But it was also found that the recognition of Hamburg is based on more distinct recognition f
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City Branding Reviews
This emerging phenomenon is captured with contributions from international place branding experts, in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.
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