Marketing Channels

Author: Bert Rosenbloom
Edition: 8
Publisher: South-Western College Pub
Binding: Hardcover
ISBN: 0324316984
Price:
You Save: 52%

Marketing Channels

• Focus on Channels: The chapter opening vignettes stimulate the reader's interest with up-to-date examples that are relevant to today's students.
• Cases: Through extensive use of case studies, students are provided the opportunity to see market channeling in action with real companies.
• Electronic and Sustainable Marketing: Chapter covering electronic marketing channels and sustainable business models has been heavily revised to reflect the integrated convergence of electronic and conventional channels as well as the advantages of a sustainable business model.
• Issues for Discussion: Mini-cases, found at the end of each chapter, reflect the most recent developments affecting marketing channels. These mini-cases use real-life examples; about half of these are completely new to this edition.
• Extensive References: Throughout the text, there are an extensive amount of references to marketing journals and literature in the field.

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels.Marketing Channels review. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implicationsRead full reviews of The Manager's Guide to Distribution Channels.

Read Marketing Channels reviews by

Categories: Marketing->Channels, Marketing->Channels->Management. Contributors: Bert Rosenbloom - Author. Format: Hardcover

http://www.barnesandnoble.com/ean/9780324316988?sourceid=Q000000633&cm_mmc=Google%20Product%20Search-_-Q000000633-_-978032431698

Categories: Marketing->Channels. Contributors: Linda Gorchels - Author. Format: Hardcover

http://www.barnesandnoble.com/listing/2688754539106?sourceid=Q000000633&cm_mmc=Google%20Product%20Search-_-Q000000633-_-2688754539106

Categories: Marketing->Management, Marketing->Channels. Contributors: Russell W. McCalley - Author. Format: Hardcover

http://www.barnesandnoble.com/listing/2687977819217?sourceid=Q000000633&cm_mmc=Google%20Product%20Search-_-Q000000633-_-2687977819217

Categories: Marketing->Management, Marketing->Channels. Contributors: Russell Mccalley - Author. Format: Hardcover

http://www.barnesandnoble.com/listing/2687102963426?sourceid=Q000000633&cm_mmc=Google%20Product%20Search-_-Q000000633-_-2687102963426

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

http://www.textbooksrus.com/search/bookdetail/?isbn=9780324316988&kbid=1029&utm_source=googlebase&utm_medium=affiliate&utm_term=9780324316988&utm_campaign=localinventory

Marketing Channels Reviews

Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.